As her skincare brand Rhode secures a place on the prestigious TIME100 list of most influential companies in 2026, Hailey Bieber is drawing attention for more than business success. The model and entrepreneur has offered candid and somewhat unexpected perspectives on popular wellness habits, questioning the current hype around Pilates and reconsidering her once-signature preference for matcha. Her remarks provide insight into a broader shift from trend-driven wellness culture toward a more measured, quality-focused approach.
Reassessing Pilates in a Trend-Driven Era
In recent remarks tied to Rhode’s growing global recognition, Hailey Bieber acknowledged her continued appreciation for Pilates while expressing concern over its rapid mainstream popularity. Once considered a niche fitness method emphasizing controlled movement and posture, Pilates has become a dominant trend across social media platforms and boutique fitness studios.
Hailey Bieber noted that the widespread appeal of Pilates has led to inconsistencies in training quality. She emphasized that finding instructors who prioritize proper form and technique has become increasingly difficult. This critique reflects a growing conversation within the fitness industry, where rapid commercialization can sometimes dilute the foundational principles of established exercise systems.
Her position does not dismiss Pilates altogether but instead underscores the importance of maintaining standards as wellness practices evolve. By advocating for quality instruction, Bieber aligns with fitness professionals who stress that effectiveness and safety depend heavily on correct guidance rather than trend participation alone.
From Matcha Enthusiast to Coffee Advocate
Equally notable is Hailey Bieber’s shift in beverage preference, particularly given her previous association with the “matcha lifestyle” popularized across social media. Matcha, a finely ground green tea powder, has long been celebrated for its antioxidant properties and calming energy boost.
However, Bieber revealed that her experience with high-quality matcha during a visit to Japan altered her perception. According to her, authentic matcha set a standard that many widely available versions fail to meet. As a result, she now identifies more closely as a coffee drinker, favoring consistency and accessibility over trend appeal.
This shift highlights a broader consumer pattern in which exposure to premium or authentic products reshapes preferences. Bieber’s comments suggest that wellness choices are not static but evolve based on personal experience and practicality.
Rhode’s Rise and Influence on Global Wellness Culture
Hailey Bieber’s reflections come at a pivotal moment for her brand, Rhode, which has rapidly established itself as a major player in the beauty and skincare industry. Its inclusion in the TIME100 list signals not only commercial success but also cultural influence, particularly among younger consumers navigating wellness and self-care trends.
Since its launch, Rhode has emphasized simplicity, affordability, and skin-focused routines, distinguishing itself in a crowded market often driven by complex, multi-step regimens. The brand’s growth has been further amplified by Bieber’s personal visibility and her ability to shape conversations around beauty and lifestyle.
Her recent statements on Pilates and matcha reinforce her evolving role as more than a brand ambassador. Instead, she is emerging as a commentator on modern wellness culture—one who encourages discernment and authenticity over blind adherence to trends.
Hailey Bieber’s candid reflections arrive at a time when wellness culture is under increasing scrutiny for its susceptibility to trends and commercialization. By questioning popular practices while maintaining a balanced perspective, she contributes to a more nuanced dialogue about health, fitness, and lifestyle choices in a rapidly evolving global landscape.
